Author Archives: hostcopper

5 Tips to Build your Brand

5steps

Here are five useful tips to help you find your brand:

Your Brand Tip 1

Your brand is the core of what you do. What feelings or emotions does your business inspire in you and in your customers? Did you know that peoples’ decision to buy is based on emotions, not facts?

Your Brand Tip 2

Think about how you present yourself, not just on your website but when people see you, talk to you on the phone, or read your email. Is your marketing consistently saying what you want it to? Are people getting confusing messages from you, or is it clear from the start what you do?

Your Brand Tip 3

Think like your potential customer, try to get inside their head and see your products or services from their point of view. How do they experience what you do, and how does it make them feel?

Your Brand Tip 4

What is it you do that makes you stand out from the crowd? If you don’t think you do, then you need to think of a way that you can, because your brand should be somehow different from everyone else’s, its not enough to be just the same as others but better.

Your Brand Tip 5

What are your best abilities, do you know your greatest strengths? Choose an unbiased person, who knows you well, to help you decide what your top attributes are; your brand should be based around your unique strengths and abilities.

The 3 Easiest Ways For Newbies To Start In Affiliate Marketing

With the aid of the Internet, you can almost have everything right at your fingertips. With just a few clicks you get access to thousands and even millions of pieces of information and data on virtually any field of interest. As years pass by, the Internet continuous to effect radical changes in many facets of human endeavors, including commerce. Experts say that the information space, commonly known as the “world wide web,” grows by over a million pages everyday as more and more people utilize the Internet for information, education, entertainment, business and other personal reasons. It doesn’t take a business-oriented individual to realize that this phenomenon can bring about sky-high financial gains. The Internet’s fast-growing popularity in the recent years is surely an opportunity for business that any entrepreneur would not want to miss.

You might be thinking only businessmen can make much money out of the Internet, don’t you? Think again. You too can earn big bucks through the Internet even if you don’t have products to sell and high-profile and established company. How? That is through affiliate marketing. You might have come across these words over the net while surfing. Affiliate marketing is a revenue sharing between a merchant and an affiliate who gets paid for referring or promoting the merchants’ products and services. It is one of the burgeoning industries nowadays because it is proven to be cost-efficient and quantifiable means of attaining great profit both for the merchant and the affiliate and other players in the affiliate program, such as the affiliate network or affiliate solution provider.

Affiliate marketing works effectively for the merchant and the affiliate. To the first, he gains opportunities to advertise his products to a larger market, which increases his chances to earn. The more affiliate websites or hard-working affiliates he gets, the more sales he can expect. By getting affiliates to market his products and services, he is saving himself time, effort and money in looking for possible markets and customers. When a client clicks on the link in the affiliate website, purchases the product, recommends it to others who look for the same item or buys it again, the merchant multiplies his chances of earning. On the other hand, the affiliate marketer benefits from each customer who clicks on the link in his website and who actually purchases the product or avails of the service provided by the merchant. In most cases, the affiliate gets commission per sale, which can be fixed percentage or fixed amount.

If you want to be an affiliate marketer and make fortunes out of the Internet, you may follow the following three most basic and easiest ways to start an effective affiliate marketing program. First is to identify a particular thing you are interested in or passionate about so you won’t be bored and forced to develop your affiliate web site later on. Focusing on a specific area you know very well will help you bring out your best without much risks and effort. You can add a personal touch to your site and give your visitors who are possible buyers an impression that you are an expert in your field. In this way, you gain their trust and eventually encourage them to buy the products you endorse. Next is to look for good paying merchants and products or services related to your interest and create now a website. In choosing the products, you must also consider its conversion rate.

Glaring Modern Web Site Technologies

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Well, to soothe your brain muscles, lessen the wrinkling of your forehead and the frequency of troubled sleep, here are some web site technologies that you can bank on to effectively promote your business or company to your advantage.

Client Side and Servers Side are the two kinds of technologies used in web sites. Client Side means that the processing of the technology is done in the web browser. Server Side, on the other hand, is done by the web server.
Client Side technologies use HTML, XHTML and CSS in creating fabulous web sites which are similar to most of the sites you are enjoying now.

HTML is short for Hyper Text Markup Language. A series of ‘tags’ is used in designing through HTML. This technology is used by labeling text so that the computer can understand what it means and what it wants. To accentuate a word, say to make the phrase ‘World Wide Web’ bold, the right tag is – World Wide Web. The result of which is this – World Wide Web. In order to come up with a whole site, series of apt tags is a requisite.

HTML was created by Tim-Berners-Lee in the year 1990. Lee’s creation was acknowledged by the W3C or the World Wide Web Consortium.

After HTML came XHTML. The latter is short for eXtended Hyper Text Markup Language. Experts in web design services are predicting that XHTML will constitute a big part of the World Wide Web’s future. The project of the W3C called “The Semantic Web” will be using more of XHTML as well as other latest technologies. This will bring about further modern anticipated changes.

CSS is another essential web technology. Cascading Style Sheets or CSS was created by W3C. It is one of the most user-friendly technologies that show what the text is and how it should be displayed in the page. It directs designers on how to control documents and present them visually in different mediums. This is an example of how to use it – font-family:Arial, sans-serif. This is used to make the web browser use Arial font. If Arial is not available, then the default will be sans-serif font.

To have a clearer grasp about web technologies such as HTML, XHTML and CSS, you can subscribe to online tutorials. If not, read some of the articles related to them. Make your web site design services functional and dynamic.

The Fastest Way To Ruin A New Website

Word cloud - web design

I’ve been asked, “How do I design a successful Web site?”

I often respond, “Do you know the fastest way to ruin a new Web site design?” As you might suspect, the answer is, “Lack of proper planning beforehand.”

Let’s put it another way. In programming, there’s an old axiom, which states: “The sooner you start your coding the longer it takes to finish.”

Planning out your Web site before you build it is essential. To borrow a technique from the film industry, I recommend that you create a storyboard, which is a type of a flow chart of your new Web site design. You don’t have to be an accomplished artist to draw out your idea, but it’s essential to create it on paper first.

On each piece of paper, the goal is to have room for an image at the top, plus space underneath for writing down information. As you might suspect, the first page to start with is your home (or welcome) page, which will typically have the most information as it will contain the page the people visit before they enter your site and as people go through your site, the will encounter more information (in tiers) as they go down.

Typically, the home page links to 5-15 pages below that, which we could refer to as Tier 2. Each of those pages links to another 5-15 pages, which you could call Tier 3.

If you use all of these pages, you’ll wind up with an extensive Web site design, of at least 226 pages (including the home page).

It’s during this process that all sorts of problems will crop up. But it’s much easier to solve them on paper than in the middle of coding rather than when you are finished… If you don’t, you might run into a major problem along the way that would require a “back to the drawing board” complete site re-design.

Working things out on paper will give you a much better idea of how things will work and how to fix problems. And, if you have knowledgeable friends, get a second opinion. Once you’ve completed the on-paper process, and you or your web designer is satisfied with the results, you’re ready to translate it into code.

Seo Do You Need To Buy A Keyword Database

seo-graph

A discussion of the types of keywords databases that are on the market and whether or not buying one is part of an excellent search engine optimization strategy.

If you go onto Clickbank and similar sites that market books and products about SEO strategy you will notice that quite a few internet gurus are selling databases or lists of keywords that are supposed to work to draw traffic to your website no matter what. These Golden adsense keywords” have been compiled to help shoot your site to the top of the search engines and thereby increase traffic and sales. These are top paying adsense keywords that pay up to $10 per click as opposed to the cent or two per click that seems to be the optimum result of using Google’s keyword tools.

The key selling ploy of the people who offer these software data bases is that it to find these keywords by yourself would take weeks or maybe even months of research to find out by trial and error what works and what doesn’t. The real benefit of using this keyword software is that it spares you time as well as turns up hundreds of keywords that you would not normally have thought of.

This type of database is usually sold as dynamic software that is usually up and running and minutes. A really good program will also break down the price of each keyword so that you can target keywords that are within your budget. It will be able to tell you the number of times that a keyword that you may have thought up has been searched for so that you don’t waste time with a keyword that nobody ever bothers clicking on.

However remember that software is useless if you haven’t used your brain in the first place to come up with a product that is in its own searchable niche. If this program does not cover your category then it is useless as all it will do is bring you tons of surfers as opposed to targeted buyers.

join-our-team

Hostcopper is Hiring

We are looking to hire people part time or full time. Check our job description and give us a ring at customercare@hostcopper.com

Location : United States (located anywhere)
Position: Outside Sales
Full-Time or Part Time

Description
Hostcopper is a leading provider in the Web Hosting industry. We are looking for employees that want to grow long term with the company. We are a start up company that is expanding rapidly. We contribute to your success and being happy as a employee. This is a commission based position.

Candidate
A ideal candidate we are looking for can be part time or full time.

Function:
Development of new business within the web hosting and web design industry and run all business development activities. This is a head hunting role business to business sales.

Responsibilities:
Increase customer base and develop customer contacts. Sell and promote web design services and web hosting to provide maximum exposure of the companies image.
Manage the entire sales process involved with selling web design services to new clients (prospecting, territory management, meeting scheduling, product demonstrations, objection handling, contract negotiation).
Develop relationships with individual customers and sell to all types of industries.
Provides management with complete, current and accurate data on applicable customer activity.
Demonstrate effectiveness by consistently hitting (and exceeding) monthly, quarterly and yearly objectives.
Provides input to development of business goals and assess recommendations for new business areas and opportunities.
Drive penetration into assigned markets through various means including email, telephone, (no travel required)

Required Qualifications:
Minimum of 1 year business development in sales or retail sales experience
Ability to recognize opportunities and utilize sales experience to successfully negotiate and close deals within the Web Hosting/Web Design Industry.
Ged or high school diploma required
Strong leadership, behavior traits and a desire to succeed
Excellent communication and organizational skills
Ability to travel as required
Compensation is based on your performance, so your efforts determine your rewards. We offer a great benefits package, 401k, health benefits.

 

Businesses Are Increasingly Looking to Private Cloud

From Target in 2011 to Sony and Evernote in 2013, from Home Depot in 2014 and Anthem in 2015, security breaches continue. Executives fume, customer service rushes to manage a damaged reputation and IT says they warned everyone. Security is issue number one for companies that do business in the cloud.

As security needs rise, companies MUST consider outsourcing their internal IT departments. Why you ask? Quite simply, a private cloud solution managed by an outsourced provider is more cost effective, safer, and easier to manage.

PUBLIC VS PRIVATE

As the name implies, public cloud is available to anyone with the money to pay the service provider. Companies share servers, with space allocated by the vendor. This is the most common way that companies deal with their cloud computing needs. Companies are saved time and effort because the service provider does the work, from setup and maintenance to upgrades. In addition, the provider’s technicians are highly skilled In Cloud Management because it’s all they do. They aren’t tasked with fixing in-house work PC’s and other tasks that may withdraw them from Cloud Management.

Most cloud computing offerings were initially public. Businesses realized quickly that cloud computing would revolutionize the way they handled their computing needs, giving them flexibility, accessibility and savings over storing and managing data in-house.

As security continues to be of paramount concern, companies are now demanding a better solution. That solution comes in the form of a Private Cloud. Companies are now switching from their own in-house IT computing to Private Managed Cloud solutions. Switching to private cloud reduces costs by reducing in-house technicians to manage the solution. This is a game changer in terms of cost reduction. In addition, companies can now lean on the vast experience and support backing that Private Cloud Providers afford.

MORE SECURITY

Let’s face it… security experts are expensive. A good security expert salary probably falls outside of the range of many small to medium sized businesses.

And most industries require the highest levels of security and, in fact, are required by government regulations and industry standards to implement security best practices. This is especially true of firms that deal in trading and other financial areas, healthcare, developers and service providers.

Therefore, it is crucial that business owners choose an outsourced Private Cloud if they want to maintain the highest level of security.

If you are concerned with consumer data safety, a private cloud environment is the obvious choice. With globalization and the Internet, many companies now have a multinational presence.

This provides many chances for greater revenue, but also increases the risk to files, databases and communications. With a private cloud solution, you reduce the risk because you have control of access, procedures and data. In addition, being managed by an outsourced Private Managed Cloud solution gives you piece of mind.

CONNECTING SAFELY

With private cloud, because resources are privately shared, companies can create their own VPNs, or virtual private networks. Staff connecting to the main network from outside the company can roam the Internet, send emails and access data with security. Connectivity over a private network assures you that your data is safe from intruders.

With dedicated IPs and networks, you don’t have to worry about the dangers of sharing. It reduces the chances of spying, stealing data and being at the mercy of malware and viruses.

CONSISTENCY AND FLEXIBILITY

Along with greater security, you have more consistency and reliability with a private cloud system. Since you are the only one using your network of servers, the performance is more predictable, allowing the work to flow at a steady pace.

The setup is inherently more adaptable because you can shift private resources at will, allocating them from one server to another. This makes it more efficient and potentially reduces costs because you can make the best use of your hardware.

Private cloud is more flexible because your can design your own configuration, giving you the setup you need for the particular needs of your business. You can tailor it to your preferences and how your staff likes to do things. You can also reallocate resources in minutes, whether it is to give you more RAM or disk space.

Private cloud is the exact opposite of one-size-fits-all configurations. You can design to fit computing requirements and budget needs. Every business has precise needs and custom ways of handling their computing. With a private cloud, your IT department can customize to its heart’s content.

Being able to design your own ‘virtual’ data center will also reduce costs. There is no need to buy hardware and place it in-house – again, saving you MONEY.

Finally, you are backed completely by the Private Managed Cloud provider. The hardware companies in turn back the provider for the servers, software vendors, and highly skilled support engineers. There simply is not a cheaper or more secure way to run your cloud environments. In fact, most cloud providers offer SLA’s which protect your infrastructure even more.

If you’ve read this far, no doubt you are seriously considering an alternative to your in-house IT… and I can’t stress it enough… outsource your IT needs to save time, money, resources while at the same time improving uptime, security, and service.